Monday, August 31, 2009

ABL launching Tuesday

Six nations take part in Asean pro cage league

History will be made Tuesday as basketball bigwigs of six Asean countries join forces in launching the first-ever professional league in the region the Asean Basketball League (ABL) at the Renaissance Hotel in Makati.

Tony Boy Cojuangco of ABC-5 and Dr. Mikee Romero of Harbour Centre, who both represent the country in the board, will welcome fellow owners, officials and several players in the affair that will set in motion the league's vision create a basketball hero in the region.

ABL and AirAsia chairman Tony Fernandes of Malaysia, media mogul Erick Thohir of Indonesia, several ranking officials from Singha Beer of Thailand, and officials from FIBA-Asia are expected to arrive Monday to grace the historic occasion.

Highlight of the event is the unveiling of the league's logo and introduction of the participating teams. Also taking part in the tournament are Singapore and Brunei.

Tournament officially starts next month in Singapore with the Philippine team to be called Patriots looming as favorite to rule the inaugural staging.

Aside from producing basketball heroes, the home-and-away tournament will also be used as a vehicle to promote ASEAN brands in the market since basketball is the world's second most popular sport after football (soccer). Read More...

Courtesy of Tempo.com.ph

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