KFC Fitness Zone 3 On 3 Streetball Challenge 2013

Dear Basketball Fans,

We are pleased to announce that the much anticipated First Major 3 On 3 Streetball Challenge, is back for the 2nd year in Brunei Darussalam.

Organized by Fitness Zone and KFC, and managed by Good Game & Trinity Advertising, it will be again another exciting event for the entire Brunei community as the competition is going to showcase more variety of talents and skills, bringing out the best of Brunei in the Sports industry.

The 1st year (2012) of the challenge was met with a considerable success with an average of 40 teams participating during each quarter season. This year, we have plans to make our games bigger and more successful by having other sub activities alongside with our challenge which complements our challenge.

For the 1st quarter 2013, 22ndMarch 2013 – 31st March 2013 (10 days) in Airport Mall, we will bring to you the following:

1. KFC FITNESS ZONE 3 ON 3 STREETBALL CHALLENGE
2. KFC FITNESS ZONE ULTIMATE GAMING TOURNAMENT

This comprehensive 3 on 3 Streetball Challenge is aimed to promote the following:

1. A Well Being Lifestyle Through Sports:
With basketball as a sport, we want to encourage the nation, especially the future generations to adapt a healthy lifestyle by being more passionate about sports.

2. Developing Talents:
Another main purpose is to bring up the skill level and talents of the country to the international level.

3. Corporate Social Responsibility
KFC and Fitness Zone both believes in giving back to the community and with that, this event, without exception, gives us a chance to help out the less fortunate of the nation. A determined percentage of proceeds generated from the event will be given to charitable organizations such as PUSAT EHSAN AL HJH MARYAM, SMARTER and KACA to name a few. With that, part of your contribution to the event will also be used to make a difference for them.

Please support this worthy cause, Please support basketball! Enjoy and have fun :)

More updates and photos in our Facebook fanpage here.

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KFC/FITNESS ZONE 3ON3 Street Basketball Challenge 2013 Registration Opening & Yayasan School Visit

The KFC Fitness Zone’s Hopes In The Hoop (H.I.T. Hoop Teams) made another school visit, this time to Sekolah Menengah Yayasan Sultan Haji Hassanal Bolkiah School, yesterday at 22^nd February 2013.

 
(please click photo to enlarge)

The visit was greeted by 100 audience comprising of students and teachers. A welcoming note was given by the school’s principal, Hajah Mariam Haji Ladi, which followed immediately by the singing of the National Anthem lead by the H.I.T. Hoop Teams, in conjunction with the celebration of Brunei’s 29^th National Day the next day. “Imagine that one day, we will be able to hear our national anthem being played and see our flag being raised during Olympics because we won a gold medal competing in the 3 On 3 Basketball event” remarked Jonathan Bong, Senior Marketing Manager, KFC B Sdn Bhd.

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During the visit, it was also shared that registration for the KFC Fitness Zone 3 On 3 Streetball Challenge for Season 1 (24^th March – 31^st March 2013) is now opened, playing at Airport Mall and registration forms are available at all Fitness Zone’s outlets and the following KFC outlets: KFC Gadong Central, KFC Airport Mall, KFC The Mall and KFC Seria. Participating teams will all receive limited edition jerseys which must be worn at all time during the tournament.
 
Although the closing date for registration is 10^th March 2013, the organizers hope that teams can register earlier than that so that in case there are more teams than expected joining the tournament, there will still be ample time to make extra jerseys to avoid disappointment. Competing teams will find this year’s tournament more value for money as beside being limited edition, the official KFC Fitness Zone 3 On 3 Streetball Challenge jerseys are also both dry fit and reversible.  

(please click photo to enlarge)

Also joining the visit to Sekolah Menengah Yayasan Sultan Haji Hassanal Bolkiah School yesterday is International Artiste, Wu Chun who just flown back to Brunei the night before. Wu Chun has just came back from Houston, USA where he went to watch the NBA All Star basketball game along with a group of Taiwan Artiste such as Blackie, Wilbur Pan and S.H.E.’s Selina to name a few. “It was a good experience for me as we want to bring some of the things that I saw at the NBA into our own 3 On 3 basketball tournament” says Wu Chun. “Last year, when we organized the first basketball tournament inside a shopping mall, we have players telling us that they love our tournament because it’s different and they like the surreal feeling of playing in the NBA because it makes them feel like a real pro” added Jonathan.

Stay tuned for more updates!

Registration forms can be downloaded below. (click images to enlarge.)
   

More photos can be found in our facebook fanpage here.

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'Hopes in the Hoop' programme tips off

Yee Chun Leong
BANDAR SERI BEGAWAN
Continued on Page A40

Wednesday, February 6, 2013

THERE is simply no time to waste.

Having renewed their partnership on Friday, KFC and Fitness Zone went right to work with the 'Hopes in the Hoop' programme yesterday.

They went to the Meragang Sixth Form Centre to kick start their school tour to promote the KFC Fitness Zone 3-on-3 Basketball Challenge.

A talk was delivered and a clinic conducted with the attendance of some 300 students and teachers at the event.

The clinic was held by the duo of ex-PBA (Philippine Basketball Association) players and Jacky Yong Kui Seng.

Jonathan Bong, Senior Marketing manager of KFC, is looking at the big picture of the project.

"As part of our roadmap to see a Brunei team play in the 3-on-3 event during the Olympics, we are trying to push for a 3-on-3 interschool basketball tournament to happen in the near future," said Bong.

Wu Chun, managing director of Fitness Zone, was also in attendance and even shared his basketball experience as well as gave tips on the sport via demo.

"For now we are adopting most of FIBA's rules so as to prep the participants, hence our slogan for this year is 'Our Rules, Your Battles, Anyone's Game'," said Wu Chun.

"We are happy to be here today (Tuesday) to promote basketball. We are looking to go to all schools and promote a healthy lifestyle," he added.

"We are under negotiations with several other schools at this time and we are looking to go to some 10 schools within the span of three months," continued Wu Chun. Read More…

Source: The Brunei Times

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